Nowadays
the use of media communication has become a need for everyone. At work, school
or university, you have to deal with media tools. Some of the benefits of media
area are that now you can communicate with family, friends and other people
located across the world and also send or receive emails or money by just doing
click. The problem that I find is that the excess or barrage of different types
of advertisement overwhelms the audience. When a person is overwhelmed, you can
find problems such as stress, media resisters and attention deficit disorders.
When we
talk about stress, we may imagine a lot of things. But, according to the
Medicine Net, stress is a “simply fact nature forces from the insider or
outsider world affecting the individual” (Medicine Net, 2013). Basically the
external factors include physical environment like your job, your relationships
with others, your home, situations, challenges, difficulties and expectations
you are facing daily. Internal factors determine your body’s ability to respond
and deal with external factors which influence your ability to handle stress,
including your nutritional status, health, fitness levels, emotional well being
and the amount of sleep and rest you get. In summary, stress can alter all your
body and in this cause we can considerate media overwhelming a cause of stress.
Another
problem related to media overwhelming is news resisters. News resisters are the
people that think the amount of advertisement news they received is bad. But,
others are aware of the benefits of being well-informed regardless of this
overwhelming. I think that to avoid becoming a news resister, media companies
should take into account the audience opinion. Using tools as a survey can
provide important information about the spectator’s interests and also you can
find out what they believe about media overwhelming.
Another
disadvantage or issue caused by media overwhelming is the attention deficit
disorder. The Diagnostic and Statical Manual 4th Edition (DSM-IV)
indicates that the attention deficit hyperactivity disorder (ADHD) is a
“persistent pattern of inattention and/or hyperactivity-impulsivity that is
more frequent and severe than typically observed in individuals comparable
levels of development. ADHD manifestations may be subdivided in three types: 1
predominantly inattentive, 2 hyperactivity/ impulsivity and 3 combined
type. The rates indicate that 60% to 80%
or patients diagnosed are children. In addition the overexposure to video
games, television or internet can be some of the causes.
In my
opinion, media overwhelming become a problem for people when they are not
interested in receive certain information. And as a matter fact stress can easily
impact our lives in many aspects as a result. Therefore news resisters demeanor
is an understandable behavior for who feel assail with the exaggerated amount of
advertisement on television, radio or internet. Consequently the ADHD it is
affecting the new generations; and lot of kids has been diagnosed with this
mental disorder. In general if we don’t care about this situation attention
deficit may become a social problem. Finally, media companies and people should
be conscious about media overwhelming causes and effects and try to have a
balance between media overexposures.
Bibliography
Medicine Net (2013). What is stress? Retrieved
from http://www.medicinenet.com/stress/article.htm
Medicine Net (2013). ADHD in
teens. Retrieved from
No hay comentarios:
Publicar un comentario